The Revenue Is In The Relationship
If you are the CEO, President, or Senior Manager of a bank or credit union, then you know that now, more than ever, the importance of maintaining fiscal strength for your organization while also reinforcing your relationship and bond with your customers and members…
Are you looking for a way to increase your sales production and ultimately your revenue while at the same time strengthening the relationships with your customers and members? You can.
The increased revenue that you are looking for is directly tied to the relationship that your sales people are building with your customers and members.
In recent years, there has been a decline in trust of sales professionals by consumers due to the use of poor and outdated sales tactics. It seems that in some ways, there is a move away from the building of real relationships for the need to hit sales targets, quotas, and/or incentive payouts. As a result, not only is the consumer suffering, but the organization that perpetuates this type of behavior suffers as well.
Please note that your customer
is paying attention.
Your member is well informed.
Everything that they need to know about you and what you offer is at their fingertips. They have access to your website, online reviews, and word of mouth recommendations from those they already know, like, and trust.
What prospective customers and members are longing for is the professional who will look them in the eye, tell them the truth, and point them in the right direction to help solve their problem. They want someone they can trust and with whom they can forge a relationship.
One thing is true; nothing takes the place of a warm smile, an attentive ear, a carefully thought out solution to their problem, and a handshake. Simply put, consumers want a CONNECTION.
The key to boosting sales and building a viable pipeline of eager prospects and customers is the creation of high levels of rapport with those whom you wish to help and serve.
